Verizon unveiled “a blockchain-based, open-source newsroom product designed to boost the bar for company accountability,” at present in keeping with a public statement. Known as Full Transparency, the platform is supposed to immutably doc the corporate’s personal information releases on a public blockchain.
Verizon posted its first news story by way of the platform yesterday, in keeping with feedback despatched to Cointelegraph by a Verizon consultant. Alterations made after the story’s preliminary publication have been additionally recorded. The rep famous, nevertheless, that “solely textual content modifications are presently tracked on the blockchain.”
Lately, faux information, fact checking, and censorship have brought on issues for social media and conventional media alike. Verizon’s assertion talked about the 2020 Edelman Belief Barometer as an indicator of individuals’s media doubts around the globe. Primarily based on Edelman’s Jan. 19, 2020 Belief Barometer report, 57% of individuals globally felt they might not totally belief their media. Moreover, 76% expressed considerations concerning the weaponization of false info.
“As a expertise firm that fairly actually connects folks to info, we’re excited to deliver Full Transparency to market — a product that, in its personal quiet method, will help guarantee company accountability and belief,” Verizon’s chief communications officer, Jim Gerace, stated within the assertion, including:
“We invite organizations internationally that prize transparency as a lot as we do to undertake blockchain-verified communication practices.”
Verizon hopes that the platform will set a brand new commonplace for company transparency and accountability. “All information releases printed to the Verizon Newsroom will likely be secured and certain utilizing cryptographic ideas, in order that subsequent modifications could be tracked and contextualized,” the assertion included.
The endeavor is the results of collaboration between advertising and marketing firm Large, blockchain knowledge storage firm MadNetwork, and nonprofit blockchain utility entity, AdLedger.
This is not the primary time the corporate has explored blockchain-based options. Verizon seemed looked to blockchain technology earlier in 2020 for safety enhancement as effectively.