6 Questions for Michelle O’Connor of Uphold – Cointelegraph Journal

Every week we ask the buidlers within the blockchain and cryptocurrency sector for his or her ideas on the business… and we throw in just a few random zingers to maintain them on their toes!


This week our 6 Questions go to Michelle O’Connor, VP of Advertising and marketing at Uphold

Michelle is keen about constructing the way forward for inclusive finance by way of rising applied sciences to each streamline and empower companies and shoppers by way of transparency and monetary inclusion. She has spoken on FinTech, blockchain and digital monetary providers and neighborhood constructing efforts, and was lately acknowledged as one of many ‘Most Inspirational Girls in Tech 2019.’

Earlier in her profession, she based a hybrid advertising company bridging the hole between conventional media, public relations, social media, and neighborhood advertising.  On this function she centered on life-style manufacturers, offering strategic and lean advertising methods together with social media, public relations, and neighborhood applications.



1 — Which two superpowers would you most need to have, and the way would you mix them for good… or evil?

No doubt, I’d select the power to time journey and freeze time. How superb wouldn’t it be to get up in the future, assume to your self, I need to return to fulfill Ada Lovelace, a famend mathematician who’s broadly thought of to be the primary laptop programmer manner again within the mid-1800s?! To expertise the world alongside Ada, understanding the world as it’s now (largely a results of her early work) — could be completely inspiring.

My fascination with freezing time could also be a direct results of rising up watching Evie Garland on the 1980’s present Out of This World freeze time, and the way these eventualities performed out. Now, greater than ever, I’d like to have the power to freeze issues as they’re, and in parallel fast-track the vaccine for coronavirus, then unfreeze time — and return to earlier than this all began.


2 — If you happen to had been investing in startup corporations proper now, what sort of blockchain-based enterprise alternative would catch your eye?

Blockchain corporations working in healthcare are particularly fascinating; particularly people who bettering medical record-keeping. That is vital to me, as we have to ameliorate the extent of care and democratize entry for people who find themselves under-insured or not insured.

Figuring out traits throughout medical historical past, together with household historical past, treatment, allergic reactions, and have it owned by the affected person and accessible anytime, anyplace, no matter their insurance coverage standing — game-changing.


3 — What’s the unlikeliest-to-happen factor in your bucket listing?

Sadly, the factor that I’d love most to do, is probably the most unlikely. Unplug from all social media and sail world wide with my household.


4 — If there’s a future for cryptocurrencies, what’s the principal hurdle the business wants to beat. And if not, what does the way forward for cash seem like to you?

If the pandemic has proven us something, it’s the necessity for options to the legacy monetary system.

Cryptocurrencies, stablecoins, and digital property face two principal challenges because it stands now — established and constant regulation to nurture mainstream adoption, and a discount in hypothesis. In the mean time if you happen to lookup Bitcoin, or any of the highest cryptos — everybody’s writing about their worth, somewhat than the functions. (Editor’s notice: Properly, not everybody…)

As a real-world digital various to fiat currencies, cryptocurrencies have to shift from hypothesis to on a regular basis use. These modifications have already taken place in nations the place inflation and forex devaluation is extra prevalent like Venezuela and Argentina. There, the necessity for stability and ease of use has pushed acceptance of Bitcoin and different digital property. Within the U.S. we’re seeing forex debasement because the stimulus prints trillions of {dollars} — heading towards an inevitable devolution of the USD and piquing curiosity in various currencies like cryptocurrencies.

The bridge from outdated to new cash methods was a protracted one, and also you couldn’t fairly see the opposite aspect — we’re nearer than ever right now.


5 — Inform us a couple of hidden expertise – and provides us a hyperlink to show it!

Is gardening a expertise? Undecided, however I like gardening and this 12 months has taken it to the following stage with three raised beds rising 20 totally different fruit and veggies.



6 — From sensible contracts, to DAPPs, to NFTs, to DeFi we now have seen so lots of the subsequent “killer apps” for crypto, however none have actually taken off fairly but. What’s going to stick?

That’s the billion-dollar query…

What if it’s not the following killer app — however the subsequent wave of use? If 2020 has taught us something, it’s the necessity to anticipate the surprising. What you’ve deliberate for might be upended in a single day.

The profitable options must be designed round a real-world want or drawback. Is there a necessity for one thing, what’s the market match? Firms that succeed have to design with their potential buyer in thoughts. In the event that they want what you’re constructing — particularly now, being strategic and centered on bettering what’s already been launched.



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